The CSCS Athletics Branding Guide is designed to help us communicate with clarity and consistency across all audiences. When we present a unified message and visual identity, we strengthen the CSCS brand and reinforce who we are.

As our brand becomes more consistent, we become more effective in building and serving our school community—students, families, faculty, alumni, and supporters. Ultimately, this unity allows us to extend our impact and better fulfill our mission in the lives of our students.

Choosing the Right File Type: AI, EPS, or PNG

If you’re providing a logo to a vendor, it’s always best to check with them first on which file format they prefer.

AI and EPS files are both vector formats and can be used interchangeably. They are typically opened in Adobe Illustrator and are built using mathematical paths rather than pixels. This allows them to be scaled to any size without losing quality or becoming blurry—making them ideal for printing and large-format use.

PNG files, on the other hand, are raster (pixel-based) images. While they work well for digital use, they can lose clarity if enlarged beyond their original size.

Keep in mind that AI and EPS files may not open properly without design software like Adobe Illustrator. However, in many cases, you can still place them into documents or presentations, where they will display similarly to standard image files.